The Must-Have Pages Every Mompreneur Website Needs to Convert Visitors to Clients
Hey girl hey! 💁🏽♀️
Let’s talk websites real quick, sis.
You’ve got the dream. You’ve got the digital product, course, or coaching offer. But when someone lands on your website… are they converting into clients or just clicking away?
Here’s the truth bomb 💣:
A pretty site is cute, but a converting site is the real goal.
And the secret? It’s not about having 10+ complicated pages—it’s about having the right pages that do the heavy lifting for you.
Whether you're DIY-ing your site or working your magic during nap time, I gotchu! Let’s break down the 6 essential pages every boss mom needs to have on their site to turn visitors into paying clients. 💸
💖 1. The Home Page (aka The First Date)
Your home page is your digital hello. It’s the warm hug, the confidence boost, the “hey sis, you’re in the right place.”
What to include:
A powerful headline that speaks to your ideal client’s transformation
A short intro about who you are + what you do
A clear call-to-action (book a call, check out your offer, download a freebie)
Testimonials or social proof (if you have them, they can be added later)
A sneak peek at your services or signature offer
✨ Pro tip: Make it scannable and mobile-friendly. Most of your traffic is coming from phones, boo!
👩🏾💼 2. The About Page (aka The Connection)
This isn’t just your resume—it’s your why page. This is where people fall in love with your story.
What to include:
Your “why” for serving your audience (especially as a mom)
A peek into your personal life (but keep it relevant)
How you help solve their problems
A fun fact or two to humanize your brand
✨ Pro tip: End with a CTA to work with you or check out your services.
🛍️ 3. The Services or Courses Page (aka “Take My Money”)
This is where the magic happens. Make it easy for people to pay you, sis!
What to include:
A list of your offers with brief descriptions
Pricing (or starting prices) if you're comfortable sharing
Links to sales pages, checkout, or booking calendar
Testimonials, outcomes, or case studies
✨ Pro tip: Keep it clear, not cluttered. Each service should have its own section or block.
🎁 4. The Freebie Page (aka List-Building Queen)
This page isn’t mandatory, but it’s powerful. It’s where you start nurturing your people with a value-packed freebie in exchange for their email.
What to include:
Eye-catching headline
Quick bullet points of what they’ll get
A mockup of the freebie (PDF, checklist, guide)
A simple opt-in form
✨ Pro tip: Promote your freebie on your homepage, blog posts, and Pinterest!
📬 5. The Contact Page (aka Connection Portal)
Don’t make your people go searching, girl! If someone wants to hire you, partner with you, or send you fan mail (hey, it happens!), they need a way to reach you.
What to include:
A simple form (Name, Email, Message)
Business hours or response time (optional)
Links to social media
Optional FAQ section
✨ Pro tip: Keep it short, sweet, and easy to find!
✍🏾 6. The Blog Page (aka Your Long-Game Sales Tool)
Content marketing is queen. Your blog helps boost SEO, build authority, and connect with your audience in a deeper way.
What to include:
Posts that answer your audience’s burning questions
Tips, how-tos, and behind-the-scenes
Categories for easy navigation
Clear CTAs in each post (to a freebie, course, or offer)
✨ Pro tip: You don’t have to blog every week—consistency > frequency.
🚀 Final Thoughts
Sis, your website doesn’t need to be fancy or perfect. You just need the essential pages that serve, support, and sell.
✨ You can always go back and tweak.
✨ You can always grow with time.
✨ You can absolutely hit publish today.
👉 Want Help Building These Pages Without the Overwhelm?
Take my Boss Mom Website Mini Course – for just $47, I’ll walk you through every step of building a powerful WordPress site that looks good, works hard, and grows with you.
💻 Perfect for mompreneurs who want to skip the tech drama and start showing up online like the CEO they are.
